Fonts/Text

Font Basics
Font Anatomy
Font Usage Guidelines
Do I need to send you my fonts?
Can I use colored text?

Font Basics

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Font Anatomy

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Font Usage Guidelines

While there really are not any guidelines for using fonts, the tips offered below do enhance a professional website/document:

Try not to use more than 2 or 3 styles of font in any one document or publication. If you're going to use different fonts, make sure they're a little different from each other. It's very difficult to tell between certain Serifs.

Variations and effects can be created by simply changing the spacing and placement of the text.

Don't overuse font variations like Italic and Bold. Doing so can reduce the impact, and sometimes even make text more difficult to read.

Choose a good size for your font in any particular document or publication. The sizes usually vary for each font. A 10 point Arial might look different than a 10 point Comic Sans.

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Do I need to send you my fonts?

Yes, please provide both the Screen (bitmap) and Printer (Postscript) elements of each font used. If this is not possible, convert your type into paths. In Freehand, this command is "Covert to Paths," in Adobe Illustrator use "Create Outlines" and in Corel Draw use "Convert to Curves."

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Can I use colored text?

It’s best not to colorize small text. What happens is that all printing presses have a little bit of variance in the consistency of the position of the different color plates. This is called mis-registration. The cyan, magenta, yellow and black portions of the text characters don't line up exactly. The result is little colored halos around the characters. It's fine to use colored text on large, headline type, or smaller sizes down to about 12 point size, but much smaller than that will be too noticeable. The same thing holds true for white (knock-out) text on a dark or colored background. You can do it but don't use point sizes smaller than about 12 point. Otherwise the words may be hard to read and it will look unprofessional.

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